Website bounce rate is to evaluate as a business website good or bad important factors indicators. If there is no a company website search bounce rate is high, that the website for user experience to do a bad job, the user can not find their own life needs content, go in and jump out.what does kol mean On the contrary, if the bounce rate is low, it shows that the website user through the experience to do a good job, the user information can quickly find the content suitable for their country needs. And in the future, he may come back to visit your website to improve the management of user stickiness, slowly can continue to accumulate a large number of website users.

There are three factors that affect the bounce rate of a website: traffic channel, browsing speed and content quality.

First, the traffic channel (20%) represents the quality of different users' visits. Different traffic channels include search engine optimization traffic, Baidu bidding traffic, URL input traffic, engagement traffic and various external link traffic. To improve the bounce rate, you should first consider increasing the input natural traffic, which is the most basic way to get hold of high-quality traffic. You can analyze the proportion of these sources in all the sources of Baidu statistics.

Secondly, browsing speed (30%) has a big impact on bounce rate. From the moment you click on a web page, search engines and users enter the stage of judging the website experience. According to Baidu's User Experience Department, users expect and can accept a page loading time of less than 3 seconds. If the page loading time is too slow, users will lose patience and choose to leave, which is a big loss for the website and search engine.

Baidu now takes browsing speed seriously and has updated its Lightning Algorithm. When the Lightning Algorithm went live, the loading time of the first screen of a mobile search page affects search rankings. If you open the first screen of a mobile page within 2 seconds,search engine optimization what is you will get a traffic tilt under mobile search. At the same time, mobile search pages with first screen load times of 3 seconds and above will be suppressed. The lightning algorithm reflects Baidu's vision to do better and Baidu's determination to pay more attention to page loading speed.

Finally, the quality of content conducted (50% of the total) also has some important factors affecting the bounce rate. The main content of the site serves quality management refers to the quality of the article. When a title is very attractive to student users, users can achieve through the title of our in-depth click, but the title does not appear to the text of the situation, which is very offensive to business users of the thing, easy to lead to the website bounce rate increase the most direct reason, but also a lot of SEO in our country why the inner pages can not be actively involved in which the effective rankings of the fundamental solution to the problem.

Of course, the quality of the article also needs to be better guaranteed. It is best to hand-write original articles. Only if your article is well written and attractive enough, your website will have stable traffic.

To summarize, the factors that affect the bounce rate of the website are the above three points:traffic channels, browsing speed, content quality. All webmasters must carefully read and do the above, so that your website bounce rate will be reduced.