There is no doubt that digital marketing occupies a large part of a company's marketing strategy. In the face of digital marketing, companies will choose different digital marketing strategies and carry out different digital marketing campaigns to achieve the set marketing goals, so what is the difference and connection between the two?

Digital Marketing

Difference between digital marketing strategy and digital marketing campaigns

The difference between a digital media marketing management strategy and a digital marketing campaign is that a digital marketing development strategy is a series of measures to help you reach your overall marketing strategy goals, whereas a digital marketing campaign is a constituent element of the strategy that can be used to accomplish the goals of the work by driving the Chinese business needs to be done.

While digital marketing strategies may seem complex, when they are simplified they can be broken down into smaller goals and a series of programs, all of which ultimately lead to the achievement of your company's final goals. This simplification will help you focus more on each small project. Precision Tech has compiled 7 marketing strategies to help companies better plan their marketing campaigns.

Create user profiles

User profiles represent the ideal customers as well as the target audience of a business. Creating a user profile is the first step of any marketing strategy. Marketers can determine user profiles through surveys, research, and interviews, provided there is reliable data to support the user profile.

So, what data is needed to create a user profile? It depends on whether your business is B2B or B2C, the cost of the product, and other factors, but here are four quantitative and non-quantitative pieces of information that any business needs.

Quantitative Information

Location-Use tools such as Google Analytics to capture location.

Age-To determine the future economic development trends of a business as well as the customer database

Revenue-Revenue is sensitive personal information that is difficult to collect

Position- B2B companies need this information more than B2C companies.

Non-quantitative information

Purpose-Communicate with your sales reps to find out what your target customer's real needs are

Challenges - Communicate with your sales reps to understand the problems consumers are experiencing.

Interests- Understanding the interests of your business customers is more conducive to building and developing customer relationships as well as marketing instructional content

Prioritization - understand the priorities of your business in the minds of your customers

identify marketing goals and digital marketing tools

Your marketing goals need to serve the overall goals of your business. For example, if your goal is to increase your online ROI by 20%, your marketing goal might be to get more than 50% of your customers through your website.

But no matter what the goal is, digital marketing tools are indispensable - businesses can use data to get an accurate picture of the efficiency of their marketing strategies.Digital Marketing Agency in singapore At the same time, the data facilitates subsequent strategy adjustments.

Marketing

Evaluate a digital information channel and assets

Evaluating existing digital channels can help organizations avoid inefficient channels and effectively manage channels and assets - owned, WIN and paid media.

review and plan your own media campaigns

Proprietary media is the centerpiece of a business's digital marketing efforts, helping to deliver a wide range of content that effectively converts website visitors into leads, or even customers.

Owned media can be filtered according to business goals, and companies can place more engaging content on channels with more historical traffic. How to make full use of the existing content resources to carry out owned media campaigns and achieve digital marketing goals? The following points can be taken into consideration -

Look at existing research content and rank what it can be based on relevance to marketing development goals from highest to lowest

Determine if there are any omissions in the content and fill in the blanks accordingly

Develop a content creation plan

Review and plan partnership media campaigns

Pre-evaluating partnerships can give marketers an accurate picture of which channels to focus on, and historical data can help marketers determine which channels will help them achieve their marketing goals.

Review and plan paid media campaigns

Again, you'll want to start by evaluating your organization's existing paid media to determine which media development is better suited to your marketing management goals. And after adopting a certain media, to teach the effect can be data record to determine whether the next campaign content along this digital media.

Integrate the first six points

Finally, all you need to do is to put the above 6 points in your digital marketing strategy document. You can create spreadsheets based on the first six points to ensure consistency in strategy implementation and make your digital marketing campaigns more efficient. At the same time, you will be able to look up historical data faster for your next event.