A newcomer frequently asks, "What exactly is SEO?"

The official explanation is that this is an acronym, SEARCH ENGINE OPTIMIZATION, a lot of websites in the construction of the station to the operation of the time are seo company in singapore not in accordance with strict standards to manage, in most of the enterprise station above are reflected, the value of the existence of the site is to provide more valuable content, is not a single stock of the display, because the site has a lot of design is not reasonable, or the late negotiator As a result of the website not ranking in the search results, the SEO business was established.

It should be noted that the search engine in its early days did not examine these concerns; the first search engine just indexed material, with no regard for the worth of the content; specific can aid the user, but the user must also assess for himself.

Sharp-eyed programmers discovered a number of places that can be beneficial, such as in the TITLE on the TITLE set of keywords, or in the content of the hidden keywords can be in the search results to get very good rankings, thus bringing traffic, which is the prototype of SEO, of course, now that this method has long been impractical, but also if you are now using it will be ruled as cheating, and the worst result of punishment methods is to be K station.

Returning to the optimization approach, it may be summarized as follows.

1. Modify the structure to make crawling easier.

2. Increase the frequency of crawling by improving content speed and publishing high-quality unique material.

3. Add high-quality external links to each station page.

These four criteria appear easy; nevertheless, the operation is rather complicated; a new station with the proper optimization methods takes around one to three months to observe the result; the following quickly describes these four aspects.

I. Modify the structure

Of course, this does not exclude some of the technology of the old company to do the dump, and now some of these companies are still alive to do a website to tens of thousands of dollars, and then the company asked SEO, not to mention three months, half a year will not have any effect, because the technology is old, such as what the URL parameter is more than a single page of code is long, the page is all a dynamic da

What type of website does that seem like? The answer is fast, to improve the speed of the first look at the server, now cloud servers are many exclusive 4M bandwidth 5M and 10M speed, of course, the bigger the better, if you have enough budget in this area, of course, the bigger the better, if you are a small blog, 1M is not not, the server speed is very much affected by the speed of the site, if you are a small blog to do a small blog with a 1M bandwidth, in addition to various

That we have a nice server with exclusive 5M bandwidth, are there any strategies to boost speed? Of course, there is, static benefit is stripped of the database, up into a separate page, meaning that even if you hang up the database, the static part of the site page can still be opened, which preserves the stability of the site running, which is the natural advantages of HTML, he does not need server support, any browser recognizes the HTML page just now we have to 2 seconds to open, now! Because of the quickness, your site may almost be elevated to inside a second.

Then there are methods to increase the speed? Of course, that is, CDN, full name is content delivery network (content delivery network), CDN may cache your page to the CDN company's own national servers, of course, this is the need to charge, free, many of them are not very good. For example, the cache to the country's 34 provincial administrative regions, to provide CDN services to the company, in many major cities, such as Shanghai, I'm a Shanghai user, I'm accessing your website, if you enable the CDN, that I access is your website cache in Shanghai, close to the access, of course, the speed of fast. Following this third step, your website access speed can practically be boosted to 100 milliseconds, or 0.1 second, which is pretty quick.

Then there are methods to increase the speed? Yes, the preceding are external factors, the following are about the site itself, a good front-end designer does not or rarely writes useless code, but beginners are not the same, can use a line of code, many beginners have to write a few lines, now the mainstream front-end design with DIV + CSS, but the use of TABLE layout by front-end engineers is also very common, we compare the same! As a result, the length of the two codes will be understood, DIV volume is reduced, and download speed is faster. Of course, this results in DIV + CSS opening quicker, which front-end engineers understand. When the issue of redundant code is resolved, the speed can be boosted by tens of milliseconds.

Can you still enhance your speed? Of course you can, but your website performance has been quite fast up to this point, and even if the speed of enhancement, the influence on optimization is not significant, so we do not continue to say, say the next bar.

Improve the content updating speed.

SEO practitioners in site optimization frequently confront such a dilemma; I update more than three originals per day, so why do the rankings increase so slowly? The answer is here. In truth, with each modification to the search algorithm, the speed with which the site must be updated to improve a layer, you write that a few originals every day are far from sufficient.

Then someone else responded, "I, too, dare not copy." Oh, the algorithm plainly said that unique material is more acceptable in the search. You may ask a rhetorical question here! Why do we want to create the website? Is it not to supply the user with more valuable content? Right? Then, if the information is useful, reproduce it to assist others in counting it as valuable. Without a doubt. This appears to replicate the value.

In fact, it depends on what you will copy will not be copied, you want to copy it as is, I can't help you, Baidu does have such an original audit mechanism, if your site weight is not high enough, not to mention the recommended, collected, or not included you are the problem, many people referred to this article as pseudo-original.

We copy the content level is also very high, some change the title, copy half, some directly to the translation site, the Chinese translation into a small language, such as Japanese, in the Japanese translation into German, and then in the German translation into Chinese, and then in the statement to modify the smoothness of the specific effect, I have not tried, but everyone's trick is a variety of things.

Content update is a component of optimization that may be broken into many parts.

The first step: a little original, sometimes copied, the goal is to enhance capture frequency, adhere to more than one month.

The second stage is to double the original and avoid plagiarism in order to increase the search's credibility and hence the crawl frequency.

Step 3: twice the originality, twice the plagiarism, the goal is to inform the search engine that this is a helpful site, that in addition to the information that already exists on the Internet, you have your own unique content, and that such a site is undoubtedly worthwhile.

Step 4: To arrange more valuable material for consumers, refine the content, establish a subject, or use tags.

If the quantity of terms looked for after such optimization remains low, you must be lazy.

Three. Include high-quality external connections.

Concerning friendly links, a Baidu official stated unequivocally that their influence is minor, yet after an optimization staff test, friendly links still play a role. In truth, friendly links are a type of external link, as are high-quality external links.

There are optimizers in the optimization of the website regardless of what kind of website external links to stay, this is not correct, the quality of quality external links reflected in this website others can not stay on the external links of the website you can stay on, if everyone can stay on this website external links, that is not much use, and the same as the friendship links, the B site export links the less, the greater the benefit to you.

Small site in the chain when you can also follow the way to publish links, such as the B site has a word ranked in the first 3, a single page to get traffic in the daily IP300, then you have to find a way to stay in this page on an external link, than in the home page to do the value of the link to be much greater, you have to do is to let the B site to pick one in your content page.

"Natural rise into the external link" is another title for it.

What is meant by the natural rise of external links, for example, we frequently publish content in the content of the hidden text links without color, copy your content in the absence of a clear check under the copy of your content away directly to their own websites, and then the search immediately included his page, and then the search to crawl his site can certainly crawl to your site, because you left a link, so A process, you get a degree of recommendation, the search in the content of the hidden text links without color, copy your content

Of sure, copy your material, but it also relies on the quality of your content. Think about it, there are a lot of people copied your content and breaking the chain is a great thing ah, don't be frightened of other people copying your stuff, it's a wonderful thing.

People have inquired if he plagiarized my article and then ranked high, or whether I ranked well. This is determined by the weight of the site, which is not excessive.

High, thus you must excel in both the first and second steps.